A series of video screenings curated by Alexander Mayhew
23.01.2014 – 08.03.2014
An average viewer goes up to a work of art, looks at it for less than two seconds, reads the wall text for another ten seconds, glances at the work to verify something in the text, and moves on. As early as 1972 English critic John Berger mused that the modern means of reproduction had destroyed the authority of art and removed it from any preserve. Images of art had become ephemeral, ubiquitous, insubstantial, available, valueless, and free.
For the inauguration of Daniela Apice’s new art space in the Spaarndammer area of Amsterdam West, critic and curator Alexander Mayhew seeks to achieve a concentrated preserve for experiencing the work of three socially engaged artists. In a subtle appeal to take off your blinkers he wants to challenge the viewer’s and his own diminishing attention span, digital addiction, need for instant satisfaction and lack of political and historical awareness.
SCREENINGS
23 January – 2 February
Katarina Zdjelar, Malaika (My Lifetime), 2012
HD video, colour/sound, 5’37”
13 February – 23 February
Annika Eriksson, It Did Happen Soon, 2012
HD video, black and white/sound, 12′
27 February – 9 March
Anna Molska, Hecatomb, 2011
16mm film transferred to HD, colour/sound, 9’57”